Telegram Marketing: How to Promote a Startup Channel

Read to learn how a Startup Telegram channel gained 717 subscribers for $1.9

About Idea Factory

Idea Factory works with startups. In the Idea Factory channel, you can get free, educational, high-level tools from experts and the opportunity to obtain the first $150 for your startup! In addition, every subscriber who applies for participation in the weekly drawing has the chance to get from $500 to $5,000 for the best business idea realization.

Challenge

Find new subscribers interested in the startup and business topics in English.

Solutions

The company took the first step of placing advertisements in Telegram on its own, but this did not lead to success. So the marketers searched on Google to find which sites were most popular to advertise on Telegram. One of the platforms was Telega.io — the most extensive ad exchange today.

There are no comparisons to your resources, in terms of the volume of foreign channels; there is nothing to compare with. The service is easy to use, especially the more the manager can organize an advertising campaign.

— Idea Factory Marketer.

Strategy

Managers and marketers decided to promote the project in channels dedicated to business, motivation, and books because there are people interested in self-development.

The Telega.io manager selected the most suitable channels: Business & startups, Trading, and Motivation & Self-Development

In the second step, we created an ad post.

The promotional post focused on the benefits that people will receive when they subscribe to the channel. The post also highlighted the weekly prize pool of $500 to $5,000 for the best business idea.

Results

Budget — $ 1,345

Subscribed — 717 people

Average Cost — $1.9

Telega.io is a very convenient way of promoting, and it has no equivalent… It’s effortless and usable. The manager’s help is precious. We are delighted with the results. We are satisfied and will continue to use your service.

— Jacob, CEO, Idea Factory